Our company delivers white label casino products which means that although we provide the infrastructure, technology and services our products are not branded. This allows operators to implement their own brand over our products and create a unique gaming product.
A brand incorporates various elements such as: name, logo, catchphrases or taglines, graphics, colors, sounds and so on. Those elements are very useful for increasing brand awareness and setting your brand apart from the competition. Operators can use their own branding materials as our company does not impose a certain brand. Our designers can deliver a basic branding package if such materials are not provided.
The same principle applies to the domain name. Operators are free to select and register their own domain names the way they see fit.