Marketing plays an important role to any business not only to online gaming. Operators need to be aware of the fact that in order to run a profitable iGaming operation, a lot of resources must to be allocated to market your brand.
White Label Casino offers a full set of Marketing services including:
- Keyword optimization – We will work with our partner operators in order to create keyword optimized content that will target the right markets and drive traffic to your igaming website.
- Promote your brand – Our marketing department will help licensees to develop a marketing strategy in order to promote your brand within the iGaming sector and acquire more customers.
- Search engine optimization – All web pages that your sportsbook website contains are optimized to be visible on all major search engines (Google, Bing, Yahoo) within 24 hours.
- Link building – We provide this service for building authority for your brand and your website. For this purpose, we will register your brand in directories related to online gambling that will link to your website diverting traffic.
- Affiliate program – For licensees purchasing the White Label Casino – Enterprise package, we will set up and manage your own dedicated Affiliate program and include your brand in our Affiliate network which currently operates with 1000+ affiliate accounts.
- Marketing materials – Our Web Design department will work with licensees to develop a branding package with digital and traditional marketing materials including: banners, brochures, vouches, coupons and posters as well as a wide variety of digital content.
- White Label Casino is among few providers that offer services for:
- SMS Marketing: in collaboration with Twilio, OnVerify and InfoBip for SMS services
- Social media marketing: Facebook, Twitter, Google+, YouTube
- Email marketing: MailChimp, GetResponse, Aweber, ConstantConstant
All white label products integrate modules that provide valuable data in regards to users’ activity on the website. Using this data (traffic, trends, clicks, demographics and so on), operators can develop efficient marketing strategies to increase traffic and profitability.
Our products are compatible with other 3rd party SEO tools and services allowing operators to implement their marketing strategies more efficiently.